MAPPA brand awareness increased by 65% and product profits increased by 45% in the past 5 years
Learn how MAPPA’s strategic partnership with us helped them transform their products from a startup business into the best luggage brand in Mexico.
Website
mappa.mx
Industry
Retailer
Targeting Market
Mexico
Meet MAPPA
Mappa is a highly recognized brand in the local Mexican market, boasting over 37,000 followers on Instagram and more than 7,000 monthly website visits. The primary product line includes luggage items such as PC suitcases and backpacks.
Challenge
Prior to collaborating with us, Mappa had no experience in developing aluminum alloy suitcases. They aimed to enhance their brand value and product profitability through this development but were unsure where to start. The market presented a challenge with suppliers offering varying prices and quality, and Mappa lacked experience in brand collaboration, resulting in high communication and development costs. These factors impeded the progression of their business plan.
Result
Following the launch of the new product, there was a noticeable increase in sales—not only of the aluminum alloy suitcases but also a significant boost in the sales of the original plastic cases. This new product even led to a collaboration with Mexican Airlines, further enhancing Mappa’s influence and market competitiveness.
Solution
With extensive experience in developing aluminum alloy suitcases for international brands such as Xiaomi, Level 8, Aucentic, and Italic, we could meet every product detail requirement—from the shell, accessories, and interiors to packaging. We provided expertise in material selection, like the 5052 aluminum alloy for the shell and 250D polyester for the interior fabric, along with designing and producing Welcome packs. Our rich experience ensured efficient communication, shortened the overall development cycle, and reduced costs.
