The revenue of Italic luggage increased by 80%, and five-star ratings increased by 50%.
See how Italic improves customer experience and increases sales by cooperating with Aluvox.
Website
italic.com
Industry
Retailer
Targeting Market
Worldwide
Meet Italic
Luxury should be defined by the quality of the product.
The luxury industry is at a crossroads — modern technology has transformed how we shop, and consumers are more informed than in years past. Luxury brands that used to be able to count on mystique and premium materials alone are now forced to resort to artificial scarcity and hype to justify their high markups and preserve profits.
Luxury now is about status and marketing, but it wasn’t always this way. Luxury once represented exceptional materials, beautiful design, and excellent craftsmanship. But, as the industry has evolved, quality has become secondary to the bottom line and the marketing machine.
Italic was born to challenge this notion and to return to a more egalitarian past: a world where an aspirational lifestyle and beautiful products that people would consider luxuries are made accessible to everyone. We believe that luxury should be defined by the quality of the product, not by the logo or the price tag.
Challenge
Italic needed genuinely high-quality products to define what luxury means. However, given the high minimum order quantities and prices from factories that collaborate with major brands, it was difficult for them to find suitable partners. Additionally, very few factories were willing to cooperate on a consignment basis.
Result
On Italic’s website, our luggage consistently maintains a rating of over 4.9. The sales figures have far exceeded expectations, helping Italic attract more customers and significantly enhance their brand value and profitability.
Solution
Aluvox has a long-standing relationship with top-tier brands, and quality has always been our lifeline. Therefore, we ensure consistent high-quality standards for our products. We have reduced our minimum order quantity to half of what typical major brand factories require, providing better service and helping more excellent brands make their mark in the market. Our prices are also 10% lower than those of top-tier brands, further easing Italic’s product cost pressure. Regarding consignment, we offered a reasonable time frame to help the brand alleviate cash flow pressure. These factors collectively enabled Italic to sell out all our suitcases within a few days.
